● 'ericovalença' is the result of a fusion of fashion and narratives of the future. The brand's objective is to weave stories that intertwine with reality and encourage reflection, while cultivating a fashion scenario for the future imagined in each collection.

 

From childhood, designer Erico Valença has had an imaginative mind, sparked by his interest in computer graphics, drawing, and astronomy. Born at Natal-RN (Brazil) he is the grandson of a seamstress and the son of a sociologist and a language teacher. His academic background is diverse , including programming, graphic design, product design, fashion design, illustration, and photography. Furthermore, he self-taught himself to manipulate 3D software and artificial intelligence, always with the goal of developing his fashion projects. In 2022, in São Paulo (Brazil) , he founded the atelier (formerly called ● ' a neoutopia ')   consolidating the proposal to unite fashion and technology at the intersection of science fiction.

 

Currently, in ● 'ericovalença' , the creative process combines 3D software, AI, digital interventions with pattern making, manual techniques, tailoring. 3D printing is also used to create accessories, applications, and finishes. This process contributes to a more sustainable and equitable production, operating with less waste, on demand, without the need for physical testing and disposal during pilot production. The raw materials used are mostly organic, recycled, and have sustainable attributes.

 

● 'ericovalença' imagines not what fashion might look like today, but what it might look like, given the circumstances, in the future.

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● 'ericovalença' : future given circumstances;