● ' neoutopia ' from now on, is ● ' ericovalença ' and is the result of the fusion of fashion and future narratives. The brand's goal is to weave stories that intertwine with reality and encourage reflection, while cultivating a fashion scenario for the future imagined in each collection.

 

Since childhood, designer Erico Valença has had an imaginative mind, sparked by his interest in computer graphics, drawing and astronomy. He is the grandson of a seamstress and the son of a sociologist and a language teacher. His academic background is diverse , including programming, graphic design, product design, fashion design, illustration and photography. In addition, he taught himself how to manipulate 3D software and artificial intelligence, always with the goal of developing his fashion projects to later realize them in the physical world.

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Currently in ● ' ericovalença ' , the product development process uses high-end technologies. The study of shapes, flat modeling and moulage are carried out with the support of 3D software and artificial intelligence. 3D printing is also used to create accessories, applications and finishes. This process contributes to a more sustainable and fair production, operating with less waste, on demand, without the need for physical tests and disposal during piloting.

 

The raw materials used are mostly organic, recycled, with sustainable attributes.

● ' ericovalença ' imagines not what fashion might look like today, but what it might look like, given the circumstances, in the future.

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● ' ericovalença ' : future given circumstances;