
FW25: adiaû
“goodbye” in Esperanto - has references to the minimalism of the 1960s, the constructivism characteristic of Soviet design and architecture of the 1930s and contemporary digital art. In the midst of humanity's escape from the planet whose colonization was unsuccessful, the star - hot and desert - telepathically forces them to make and wear winter clothes, causing unbearable thermal discomfort in the colonizers.
It is a farewell to the planet and, at the same time, to the signature ' a neoutopia', replaced by “Erico Valença”, the designer at the helm of the brand. The decision signals a maturation of the label with a focus on the studio and on-demand production.
Some references in “adiaû” are from the designer’s childhood and adolescence. Whether in the modeling of the tailored pants that resemble those of his grandfather and pianist Geraldo, or in the coats that refer to the ones that Erico - dazzled by the pieces - insisted on wearing even in the typical 35 degrees of his hometown (RN). Hence, the main narrative of the show.
Coats, geometric patterns, handmade faux-leather twill, tailoring, crochet, dress the fleeing colonizers , who, only in the air-conditioned spaceship, realize - by the way they are dressed - that the clothes, which the planet forced them to create and use with the intention of expelling them, have even compensated for the trauma.
● ' ericovalença ' : future given circumstances;
TECHNICAL INFORMATION Direction Erico Valença Styling Namê Melo Beauty - Photography&video Erico Valença, Matheus Carneiro, Fotosite Agency Assistance Will Raphael, Gabriela Rizzo Soundtrack Desktop IS Production Casa de Criadores Support Sou de Algodão, Canatiba, Textil Fio, Corozita, Têxtil Piratininga, Icla, Denim City, START by WGSN, TexPrima, Coratex Thanks to João Valença, Márcia Rocha, André Hidalgo, Manami, Casa de Criadores Team
